Sunday, November 11, 2012

Go BR!

I became so thrilled when I looked in this years christmas toy catalogue. :D

The toycompany BR has really done well.
Instead of putting girls on the "typical" stuff and the boys with the usual cars the children in the catalogue are playing together. Great job!

Children should not have to believe that there are special toys you have to play with ONLY because you happen to be a specific gender.


  1. Omg this is SO great! You know, here in Southern Europe Sweden is known for being so progressive in the matter of gender equality, what with that thing of neutral pronouns and now this amazing advertisement. I'd gladly give up all the sun and the ice creams and the pizzas for the point of civilization your country has reached!

  2. Now...if I'll ever have kids I want to raise them that way. Not just the representers of their gender but human beings.

    1. I really hope that there will be more and more people in the future thinking like that :)